Compare and critically analyze the UK marketing strategies of Domino's Essay

Compare and critically analyze the UK marketing strategies of Domino's Pizza and Pizza Hut - Essay Example This paper will compare and critically analyse their business objectives will be made, followed by further comparisons and analyses of their marketing mix, marketing segmentation, and positioning in the UK market. The main priority for Domino’s Pizza is to provide timely and customer friendly service, which is reflected in its marketing objectives. For example, Domino’s considered the time when customers place and receive pizza orders as a great opportunity to connect with their customers. To do this, Domino’s offers their customer’s real time updates on order confirmation and delivery time to improve their delivery service. On the other hand, Pizza Hut’s main marketing objective is to engage with its customers by identifying their characteristics in order to provide them with relevant and timely offers. Moreover, Pizza Hut wishes to grow and retain its present customer base through the use of various promotion campaigns. Both Pizza Hut and Domino’s Pizza also seek to build their brand names to become household names in the UK, while also building customer loyalty through the provision of excellent and quality foods and quick service (Yohn, 2014). The basic product offered by Pizza Hut is dining experience, although they also provide food (Yohn, 2014: p1). The main product offering for Domino’s Pizza is their food, while their excellent delivery services that promise pizza in 30 minutes flat also counts as part of the product offering. As a result, customers whose basic need is food may visit Domino’s for a pizza or order for pizza from the comfort of their residence expecting good taste and hot pizza. The main difference between Pizza Hut and Domino’s is that Pizza Hut is mainly concerned with the dining experience because they run a restaurant operation, unlike Domino’s that mainly offers a home delivery service (Yohn, 2014). With

Business Research Proposal Example | Topics and Well Written Essays - 4000 words

Business - Research Proposal Example This understanding will not only help in developing more sustainable strategies but will also facilitate in maintaining effectiveness throughout the business channel, ensuring greater degree of responsible attitude among the participants. In this study, a quantitative research approach has been proposed that would help in obtaining adequate and appropriate information in relation to consumer boycotts in the recent era and the factors contributing to the same. Table of Contents Executive Summary 2 Introduction 4 Problem Statement 6 Research Objectives 7 Hypotheses 8 Rationale of the Study 9 Literature Review 10 Social Pressure 12 Corporate Social Responsibility (CSR) and Customer Attitude 12 Corporate Social Responsibility (CSR) and Brand Image 14 Motivation for Boycott Participation 15 Consequences of Consumer Boycotts 17 Research Design 18 Research Approach 18 Data Collection 19 Sampling 19 Ethical Issues 20 Measurement 20 Data Analysis Plan 21 References 22 Appendix: Questionnaire 25 Introduction Conceptually, boycotts are referred as particular techniques that can be used by stakeholders against those corporate entities those are responsible for executing unethical operations, inhibiting the interests of its internal or external stakeholder group. These techniques can be used by consumers or workers or any other stakeholder, having in interest in the company’s ethical performance (Murtagh & Lukehart, 2012). It is usually identified as a process on the basis of which, consumers decipher their voluntary and determined refusal or disapproval to buy, use or participate in any event of company on the grounds of unethical practices that may include fraudulent business, discriminatory practices, lack of transparency and integrity in the functioning or engagement of the company in illegal activities. Boycotts are significant when undertaken in groups as the strength tends to intensify with increased number of consumers willingly abandoning the product or serv ice. Boycotts are commonly executed by racial minorities, women’s rights activists, labour unions, religious groups and consumers. Commonly, boycotts are organised in groups with the intention to bind the corporate entities towards performing ethically sound functions and avoid or discontinue practicing malpractices and unethical tactics rendering due significance to customers’ interests. In this context, any consumer can be recognised as a boycotter (Murtagh & Lukehart, 2012). Boycotts are organised by dedicated as well as energetic activists who are willing to stand forward for any issue that is witnessed to be hampering the social, ethical and environmental factors of the region. Moreover, the reasons which are accountable for organising boycotts should be definite and accurate so that adequate supports as well as assistances are obtained from others activists. The objectives of boycotts should also be measurable, precise and realistic. In this regard, shareholder r esolutions are also identified to be an effective technique for influencing companies to change in accordance with the determined objectives of boycotts. It is worth mentioning in this context that shareholder resolutions are effective as shareholders can force the management of a company to change certain policies, which are inappropriate and unethical company as per the legal norms and thus, fail to work for the interest of the society at large. Furthermore,