How do Rita, Frank and their relationship change in...

Rita, Frank and their relationship change throughout the play. Ritas education and confidence both grow as the story progresses. Franks attitude towards life declines dramatically en route for the middle of the play but there is hint of improvement at the end. Their relationship undergoes many changes during the play. They grow apart, slowly and eventually reach a point where their separation is much needed and inevitable, although their feelings towards each other are of affection once again. At the beginning of the play Rita is a stereotypical working class girl, with little education and a lot of determination. She uses a lot of slang and colloquial language, stupid bleedin handle and off me cake, which shows her lack of†¦show more content†¦It is hampered by their different frames of reference. At one point Frank thinks Rita is joking about T.S Elliot the poet, when in fact she is referring to Elliot Ness, y know, the famous Chicago copper who caught Al Capone. At another point Rita is calling Frank a Flora man from the advert for the butter: flora. Frank assumes she means flora as in flowers. However, Frank and Rita have a mutual understanding of each other, which helps them work through and get beyond their misunderstandings. Their differences intrigue and fascinate one another. This helps keep their relationship alive and fresh. In the middle of the play we see dramatic changes in Rita. Right at the beginning of Act 2 Russell indicates a change by Rita entering wearing new second hand clothes. Rita is at a very difficult point in her change. She has come so far and cannot go back to where she used to be, but she is finding it difficult to carry on, she is half way and stuck in between two worlds. Rita chooses to persevere. Rita has much more confidence and is using humour to hide behind less. She is more educated and has been influenced by lots of people over the summer. Her confidence shows when she tells Frank about summer school. She explains how she asked a question even though everyone was looking at her and two thousand people had seen me stand up. She then goes on to say, after that I was askin questions all week. Before summer school Rita wouldnt have daredShow MoreRelated Changes in Rita and Frank in Acts One and Two Essay1268 Words   |  6 PagesChanges in Rita and Frank in Acts One and Two Nicola White The ways in which Russell portrays the changes and developments in the characters of Rita and Frank in Act 1 scene 1 and Act 2 scene 1 of Educating Rita The play ‘Educating Rita’ written by Willy Russell explores the life of Rita, a twenty-six year old woman from a working class background, who is trying to find a new identity by becoming more independent, educated and cultured. Rita goes to the Open University and meets her Read MoreEssay Changes in Ritas Character throughout Educating Rita1471 Words   |  6 PagesChanges in Ritas Character throughout Educating Rita With reference to the social context of the play, discuss the ways in which Willy Russell shows the changes in Rita’s character throughout Educating Rita. In the play Educating Rita by Willy Russell there are two main characters, Rita and Frank. Rita is a twenty six year old uneducated hairdresser. She wants a better life for herself; she wants to have an education. She didn’t get a full education at school as she says, ‘See, if I’dRead MoreExploring How the Characters of Frank and Rita Change Throughout Willy Russells Educating Rita1086 Words   |  5 PagesExploring How the Characters of Frank and Rita Change Throughout Willy Russells Educating Rita Willy Russell wrote educating Rita, and whilst it is not autobiographical, it is based on his own life and experiences. After a miserable time at school Willy Russell tried a variety of jobs, but eventually settled for being a ladies hairdresser. Like Rita, he was determined to become educated and so he studied for a degree with the Open University and became an educatedRead MoreThe Portrayal of Metamorphosis in Educating Rita by Willy Russell1607 Words   |  7 PagesMetamorphosis in Educating Rita by Willy Russell In this essay, I am going to discuss the portrayal of metamorphosis in Willy Russell’s ‘Educating Rita.’ I am going to write about how the play’s two round characters, Frank and Rita, change their attitudes, confidence, lifestyle, appearance and their overall look on life throughout the course of the play. To do this, I will analyse Frank and Rita at the start of the play and then go on to comment on how they change from theRead MoreEssay on Changes in Rita and Frank in Education Rita2425 Words   |  10 PagesChanges in Rita and Frank in Education Rita Discuss the ways in which Russell portrays the changes and developments in the characters of Rita and Frank in Act 1 Scene 1 and Act 2 scene 1 Drama (post 1914) Discuss the ways in which Russell portrays the changes and developments in the characters of Rita and Frank in Act 1 Scene 1 and Act 2 scene 1 of ‘Educating Rita’. ‘Educating Rita’ is a play written by the British author Willy Russell. It is set in Liverpool around the 1980’s. ItRead MoreEducating Rita4003 Words   |  17 PagesEducating Rita: Society, Education and Self-Reflection Usa Padgate * Abstract Educating Rita is a play written by Willy Russell, an English playwright from Liverpool. It was voted ‘Best Comedy of the Year’ when performed by the Royal Shakespeare Company in 1980. By 1983 it had risen to be the fourth most popular play on the British stage. In the same year it was transformed into a film and won the BAFTA Best Film Award as well as Academy Award nominations, proving its appeal and popularityRead MoreEssay on Educating Rita by Willy Russell1611 Words   |  7 PagesEducating Rita by Willy Russell Educating Rita, is a two-handed play which only has two characters and one set. Educating Rita was written in 1985 by Willy Russell, it looks at how the relationship between two people, Rita and Frank, develops as the play goes on. Educating Rita is the story of Rita, a hairdresser who decides to go to University in order to discover who she really is. When she arrives at University she meets Frank, a lazy alcoholic who doesntRead MoreEssay about Act One Scene One of Educating Rita841 Words   |  4 PagesScene One of Educating Rita Read Act 1, Scene 1 and explain whether you think it is an effective way to start the play. Comment on: How Russell introduces the characters and themes. How he makes the scene dramatic and entertaining. Russell uses an effective way to start the play. It is effective because we find out that Frank is alcohol dependent and he is lazy by not getting the door fixed. Russell faces many problems when trying to introduce his play such as showing Franks alcohol dependencyRead More Development of Characters in Educating Rita Essay975 Words   |  4 PagesIn the play Educating Rita, Willy Russell uses many dramatic devices to develop the themes and characters. By doing this he is able to build up an image of the characters and themes in the audience’s head. One of the main ways he does this is through characterisation. The two main characters (and the only ones we actually see) are Frank and Rita. These two characters couldn’t be any more different. Frank is a University lecturer in English Literature with a drink problem. He had a failed marriageRead MoreEducating Rita By Willy Russell1469 Words   |  6 Pagesâ€Å"Educating Rita† written in 1980 by Willy Russell, is a play that explores the way in which a working class Liverpudlian woman, Rita (Susan), follows the change from unhappiness to happiness. The story is a comedy, which revolves around the growing personal relationship between Rita, and her Open University Literature tutor, Dr. Frank Byrant. Russell often mocks many parts of society at a time when the play was set including education, social class and patriarchy. Rita is used to create comedy within

Futures contract Free Essays

A formal treatment of this issue is provided by Easily, O’Hara, and Carnivals (1998), who allow the participation of informed traders in the option market to be decided endogenously in an equilibrium framework. In their model, informed investors choose to a â€Å"pooling quill? Trade in both the option and the stock market? In barium†? When the leverage implicit in options is large, when the liquidity in the stock market is low, or when the overall fraction of informed traders is high. Our main empirical result directly tests whether the stock and option market are in he pooling equilibrium of Easily, O’Hara, and Carnivals (1998). We will write a custom essay sample on Futures contract or any similar topic only for you Order Now Using option trades that are initiated by buyers to open new positions, we form put-call ratios to examine the predictability of option trading for future stock price movements. We find predictability that is strong in both magnitude and statistical significance. For our 1990 through 2001 sample period, stocks with positive option signals (I. E. , those with lowest quintile put-call ratios) outperform those with negative option signals (I. E. , those with highest quintile put-call ratios) by over 40 basis points per day and 1% per eek on a risk-adjusted basis. When the stock returns are tracked for several weeks, the level of predictability gradually dies out, indicating that the information contained in the option volume eventually gets incorporated into the underlying stock prices. Although our main empirical result clearly documents that there is informed trading in the option market, it does not necessarily imply that there is any market inefficiency, because the option volume used in not our main test? Which is initiated by buyers to open new positions? Is publicly observable. Indeed, information-based models [e. , Glisten and Milord (1985); Easily, O’Hara, and Carnivals (1998)] imply that prices adjust at once to the public information contained in the trading process but may adjust slowly to the private information possessed by informed traders. As a result, the predictability captured in our main test may well correspond to the process of stock prices gradually adjusting to the private component of information in option trad ing. Motivated by the differing theoretical predictions about the speed at which prices adjust to public versus private information, we explore the predictability of publicly errors nonpublic observable option volume. For Journal that 25, example, July 2002,the Wholesaler reported theChicagoBoardOptions was â€Å"unusual activity† options shares Whet, pharmaceuticals investigating trading in Madison, which tactical based increase trading volume earlier NJ, giant superintendence’s month. Option occurred before release a government bathe study peptic days American Medical Association documented a heightened abreast risk heart cancer, coronary of the who disease, strokes, bloodspots women had benefiting Whitey’s hormone-replacement drug years. Preemptor many 872 innovation Delimitation Following previous empirical studies in this area [e. . , Easily, O’Hara, and Carnivals (1998); Chain, Chunk, and Font (2002)], we use the Lee and Ready (1991) algorithm to ba ck out buyer-initiated put and call option volume from publicly observable trade and quote records from the Chicago Board Options Exchange (CUBE). We find that the resulting publicly observable option signals are able to predict stock returns for only the next one or two trade days. Moreover, the stock prices subsequently reverse which raises the question of whether the predictability from the public signal is a manifestation of rice pressure rather than informed trading. In a abbreviate analysis which includes both the public and the nonpublic signals, the nonpublic signal has the same pattern of information-based predict? Ability as when it is used alone, but there is no predictability at all from the public signal. This set of findings underscores the important distinction between public and nonpublic signals and their respective roles in price discovery. Further, the weak predictability exhibited by the public signal suggests that the economic source of our main result is valuable private information in the option volume rather than an inefficiency across the stock and option market. Central to all information-based models is the roles of informed and uninformed traders. In particular, the concentration of informed traders is a key variable in such models with important implications for the innovativeness of trading volume. Using the PIN variable proposed by Easily, Kefir, and O’Hara (1997) and Easily, Heavier, and O’Hara (2002) as a measure of the prevalence of informed traders, we investigate how the predictability from option volume varies across underlying stocks with efferent concentrations of informed traders. We find a higher level of predictability from the option signals of stocks with a higher prevalence of informed traders. 2 Although the theoretical models define informed and uninformed trap? Deer strictly in terms of information sets, we can speculate outside of the models about who the informed and uninformed traders might be. Our data set is unique in that in addition to recording whether the initiator of volume is a buyer or a seller opening or closing a position, it also identifies the investor class of the initiator. We find that option signals from investors who trade through full-service brokerage houses discount brokerage houses. Given that the option volume from felicities brokerages includes that from hedge funds, this result is hardly surprising. It is interesting, however, that the option signals from firm proprietary traders contain no information at all about future stock price † Given stocks PIN smaller could driven the that be stocks, result higher artistically by fact there higher from stocks. Show that is notches. Len this signals smaller predictability option PIN result remains size. Intact controlling after particular, 73 studies n 3 2006 movements. In the framework of the information-based models, this result suggests market primarily for hedging purposes. Finally, a unique feature of the MultiMate stock and option setting is the availability of securities with differing leverage. Black (1975) asserted that leverage is the key variable which determines whether informed investors choose to trade in the option market, and Easily, O’Hara, and Carnivals (1998) demonstrated that under a natural set of assumptions this is indeed the case. Motivated by these considerations, we investigate how the predictability documented n our main test varies across option con? Races with differing degrees of leverage. We find that option signals constructed from deep out-of-the-money (TOM) options, which are highly leveraged contracts, exhibit the greatest level of predictability, whereas the signals from contracts with low leverage provide very little, if any, predictability. 3 The rest of the article is organized as follows. In Section 1, we synthesize the existing theory literature and empirical findings and develop empirical specifications. We detail the data in Section 2, present the results in Section 3, and conclude in Section . 1. Option Volume and Stock Prices 1. 1 Theory The theoretical motivation for our study is provided by the voluminous literature that addresses the issue of how information gets incorporated into asset prices. In this subsection, we review the theoretical literature with a focus on insights that are directly relevant for our empirical study. In particular, we concentrate on the linkage between information genre? Dated by the trading process and the information on the underlying asset value, the role of public versus private information, and the process of price adjustment. 4 The issue of how information gets incorporated into asset prices is central to all information-based models. Although specific modeling approaches differ, information gets incorporated into security prices as a result of the trading behavior of informed and uninformed traders. In the sequential trade model of Glisten and Milord (1985), How to cite Futures contract, Papers

Child Nutrition Essay Example For Students

Child Nutrition Essay Fueling Growth Children come in a variety of shapes and sizes. Their genetic blueprints determine how fast and how big they will grow. Some children are destined to grow slowly while others make rapid leaps in development. Genetic, environmental, hormonal, nutritional and behavioral factors work together to determine a childs rate of growth. As the caregiver, your job is to provide the right materials for growth a wide variety of nutritious foods. Nutrition During Pregnancy Proper nutrition during pregnancy plays a vital role in determining the health of the newborn child. Through the quantity and quality of what a pregnant woman eats, she provides the nourishment necessary to begin and maintain the growth and development of her fetus. Guidelines for Daily Food Choices For most women, a balanced diet during pregnancy will consist of three meals a day. Meals should contain nutrient-rich foods from each of the following food groups: proteins, fruits, vegetables, grain products, and milk and milk products. Protein-rich foods have the added advantage of containing iron and B vitamins. Two or three servings of protein foods a day will meet the requirement. Good choices are lean meats, fish, eggs, beans and tofu. Poorer choices, because they contain a high percentage of fat, are hot dogs, sausage, spare ribs, and especially bacon. Three to five daily servings of vegetables and two to four servings of fruits are necessary to supply vitamins, particularly A and C. Recommended fruits include citrus (oranges, grapefruits) as well as apples, bananas, guavas, mangos and dried fruit. Vegetables may be dark green such as broccoli, spinach or kale or a variety of others including carrots, cabbage, squash or baked white or sweet potato. Pure fruit juice should be chosen over fruit drinks, which contain added sugar and provide little nutritional value. While fresh fruits and vegetables are best, frozen or canned may be substituted. Among the grain products, whole-grain and whole-wheat are best. Six to 11 daily servings are recommended. Any of the following counts as a serving: 1 slice of whole-grain bread, 3/4 cup ready- to-eat enriched cereal, 1/2 cup oatmeal, 1/2 cup enriched or brown rice, 2 tortillas, or 1/2 cup spaghetti or other noodles. Four servings a day of milk and milk products are suggested. These may include: 1 cup of milk, yogurt or cottage cheese, two 1-inch cubes of cheese, 1 cup pudding or custard, 1-1/2 cups soup made with milk, or 1 cup ice milk or ice cream. For women who cant digest the sugar in milk or are lactose- intolerant, modified milk products are available in the dairy section of the supermarket. These include yogurt milk in cultured form and low-lactose substitutes. A woman who feels she is not getting enough milk products should talk with her health care provider about other sources of calcium. Adjustments in diet may be necessary to deal with some of the common discomforts of pregnancy. If nausea is a problem (usually during the first trimester), smaller more frequent meals may help, along with crackers as snacks and liquids between rather than with meals. Heartburn also can be eased by frequent small meals and avoiding greasy or heavily spiced foods and caffeine. For constipation, which may occur at any time during pregnancy but is more common during the latter part, helpful remedies include increased fluid intake, high-fiber foods such as whole grains, and naturally laxative foods such as dried fruits (especially prunes and figs), and other fruits and juices, particularly prune juice. For the baby, mothers milk provides the best food to grow on. Breasted babies do not get sick as often and have fewer allergies. Mothers milk is very easy for babies to digest. For you, breastfeeding helps you get your shape back sooner. It gives you a free hand during feedings and lets you feed a hungry baby fast. .u850674a997fa2f89d98a94d50e2c7a5f , .u850674a997fa2f89d98a94d50e2c7a5f .postImageUrl , .u850674a997fa2f89d98a94d50e2c7a5f .centered-text-area { min-height: 80px; position: relative; } .u850674a997fa2f89d98a94d50e2c7a5f , .u850674a997fa2f89d98a94d50e2c7a5f:hover , .u850674a997fa2f89d98a94d50e2c7a5f:visited , .u850674a997fa2f89d98a94d50e2c7a5f:active { border:0!important; } .u850674a997fa2f89d98a94d50e2c7a5f .clearfix:after { content: ""; display: table; clear: both; } .u850674a997fa2f89d98a94d50e2c7a5f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u850674a997fa2f89d98a94d50e2c7a5f:active , .u850674a997fa2f89d98a94d50e2c7a5f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u850674a997fa2f89d98a94d50e2c7a5f .centered-text-area { width: 100%; position: relative ; } .u850674a997fa2f89d98a94d50e2c7a5f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u850674a997fa2f89d98a94d50e2c7a5f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u850674a997fa2f89d98a94d50e2c7a5f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u850674a997fa2f89d98a94d50e2c7a5f:hover .ctaButton { background-color: #34495E!important; } .u850674a997fa2f89d98a94d50e2c7a5f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u850674a997fa2f89d98a94d50e2c7a5f .u850674a997fa2f89d98a94d50e2c7a5f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u850674a997fa2f89d98a94d50e2c7a5f:after { content: ""; display: block; clear: both; } READ: â€Å"The Glass Castle†- Generational Curses Sample Essay Breastfeeding lets you rest when you nurse lying down. For both of you, breastfeeding offers a special time to get to know each other. You can breastfeed like all mothers, you want to give your baby the very best in life. Breastfeeding is the natural way to feed your baby. Your milk has everything your baby needs to grow strong and healthy. The American Academy of Pediatrics recommends that .

The role of the line manager in managing under

According to Swamson, 2009, human resources are the most precious factor of production that an organization has; to benefit from their intellectualism, an organization need to manage them effectively.Advertising We will write a custom report sample on The role of the line manager in managing under-performance specifically for you for only $16.05 $11/page Learn More Human resources department has the role of ensuring the right number of staffs in terms of quality, quantity, and experience are maintained within an organization. to conduct their role effectively, personnel managers need the support of the entire workforce particularly those in management positions. Line managers have the role of heading revenue-generating departments and are responsible for achieving an organization’s main goals; to effectively undertake this task; they need to manage their human capital effectively. When managing their immediate subordinates, line managers play a cr ucial role in enhancing performance among the staffs; they act as team leaders, mentors, coaches, and team players (Armstrong, 2006). This paper discusses the role played by line managers to manage under-performance among staffs. Human resources performance management Performance management within an organization refers to activities undertaken by an organization to facilitate the attainment of their corporate goals and objectives in an effective and efficient manner. The focus of effective performance management is to improve an entire organizations performance; it may focus on a certain area, department, employee, or even the processes to build a product or service with the sole aim of ensuring that efficiency has been attained in an organization. The concept of performance management was coined by Dr. Aubrey Daniels in the late 1970s where he looked at an organization from a scientific angle; he suggested that there is need to focus on total improvement of the organization for bo th behavior and results.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Human resources need to be managed effectively to facilitate the improvement of efficiency in the organization; the rate of performance as well as the processes they are using to attain high results need to be vetted to improve them accordingly. Performance management aims at attaining three main corporate objectives as facilitating financial gain of an organization, enhancing and growing motivation in the workplace, and improving management control. Performance can be seen as the difference between actual results verses desired results; it is always the desire of a company to record high actual results than the desired results/budgeted result. Performance management is a continuous process that entails not just evaluation of the rate of performance of an organization but enacting such measures that enhance the improv ement of processes within the firm. Other than focusing on human capital, performance management aims at improving structures, infrastructures, and physical components of an organization; it involves partnering of teams of workers for future improvement. To improve future processes and results, there is always the need to measure, gauge and analyze past and present performance of an organization (Bandt and Haines, 2002). Performance management can be analyzed into four main stages as: performance standards At this stage the management has the role of setting goals and objectives to be attained with a specified period of time considering the available factors of production.Advertising We will write a custom report sample on The role of the line manager in managing under-performance specifically for you for only $16.05 $11/page Learn More When setting the standards of the company, the management has to be very genuine on how it will evaluate the outcome of the organization; this calls for vetting the resources available and making the right combination of available assets. The standards can only be attained if processes are improved and people skills enhanced to facilitate high performance. Performance indicators should also be placed and indentified as they assist keeping the company accountable of its current performance (Beardwell and Claydon, 2010) Performance Measurement With set standards and expectations, leaders should develop performance measurement indicators, the measures enacted include gap-analysis (gap analysis involves considering the difference between the set standards and the actual standards attained), outcomes of data systems, and statistical responses. Reporting of progress After comparing the outcomes of a performance management process, the next most crucial aspect is to make regular reports to analyze the progress of the process. There are times that the process may give mixed reports likely to suggest th at the business is not keeping pace of the standards expected; in such an event the management have the role of enacting remedies to the process. quality improvement process With the standards set and the right pathway determined, the next most crucial exercise that managers should do is to document the determined right path of operation. It is through the documentation that changes can be effected within processes and human resources training and learning exercises are set. Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Line managers Line managers are mandated with the role of managing micro-teams within an organization that accomplish a particular exercise in an organization. In current management strategy, tasks are divided among different task forces that are mandated with the role of giving a certain output to the organization. For example a manufacturing company may have the following departments, manufacturing, processing, human resources, supplies, procurement, sales, marketing, finances among others; the above departments may be lead by departmental heads assisted by line managers. In small organizations, departmental heads can double up as line managers. Line managers have the role of improving their employee’s performance through their actions and leadership skills (John, 2004). The role played by line managers to manage under-performance among staffs The role of line managers in managing underperformance among staffs is facilitated by their leadership skills; in the event they hav e effective management skills, they are likely to improve their staffs skills and expertise. They manage underperformance through: team spirit enactment and reinforcement Line managers are team leaders of the sections they head; they have the role of ensuring that their team is effectively managed. Effectively managed teams have the capability of enhancing the growth of strong team spirit that leads to efficiency, innovation, invention, and creativity within teams. there are different management practices that line managers should enact to facilitate the growth of team spirit, they include enacting effective communication systems where team leaders and members can discusses issues freely, creating a favorable working environment, and acting as the linkage between subordinates and top management. Management experts have suggested that one of the most causes of underperformance or poor performance among staffs comes from lack of team spirit and ineffective teams. When teams are weak , opportunities are lost and businesses exposed to risks. The understanding of this major role of creating a favorable working environment is the parting-point that line managers need to understand and take effective measures as a result. Orchestrate teams are created when line managers have effective teams management strategies thus issues affecting his team are addressed effectively to avoid chances of failure; orchestrate teams are highly productive. line managers and talent management Under performance within an organization can be managed if human capital talents and intellectual capabilities have been managed effectively. At the level of line management, managers at this level need to understand how to handle their employees to facilitate the growth of their talents and intellectualism. Line managers should take their time and understand the strengths and weak points of their team members and enact such policies that combine strengths and weaknesses optimally for high result s. One area that results to low human resources performance is when their talents, skills, and strengths fail to be matched with the kind of job in their company; they tend to become bored and unsettled. When tapping human capital talents, line managers should have the skills, professionalism, and right attitude to build a winning team. An organization made of well managed talents has a competitive advantage over its competitors as this is an asset that is limited to individuals. Other than managing talents, line managers should have the capability of combining their human capital effectively; the combination should be able to take advantage of human capital strengths and mitigate against any human resources risks. Morale and attitude of employees is determined by the kind of relationship the company develops with its employees. When morale and attitude is low, it follows that the employee’s production is low and inefficient. When managing a large team, line managers should h ave the team further divided into smaller micro teams on a certain basis, this helps in dealing with matters from a micro-angle which is likely to bring better and more satisfying results to the company. involving employees in decision making Decisions are the driving force of an organization, organizations that have effective, quality, and timely decisions have strong competitive strength. In contemporary management systems, management gurus are emphasizing the need to make decision via scientific decision making process; scientific decision making process requires that management involve their subordinates when making business decisions. The inputs of subordinates are considered crucial as they might have some insight information either derived from experience, education or their intellectualism. When human resources are engaged when making decisions, they develop ownership to the decision and work hard to ensure that it has been attained. By itself, engaging human capital when making decisions results to highly motivated staffs that are willing to work an extra mile for the benefit of the company. In the event of failure, the human resources are willing to learn from the past activity; they take it as if it is them who wronged thus they are willing to take up the entire blame. Since line manager is the person on the ground or who is close to the subordinates, he should be the first element to involve his human capital in decision making. He should learn how to guide the subordinates in giving their views, how to disregard that information that is not essential, and how to differentiate quality input by employees without hurting either. With such a policy, the human capital become motivates and willing to give their input to the organization. Looking at involvement from another angle, when subordinates are involved when making business decisions, and the decision give rise to better working condition and improved performance, they become motivated and will ing to learn. the satisfaction that subordinates derive from the knowledge that their input has given positive results is enough motivation to assist them work harder and improve their performance in terms of efficiency and loyalty. With this in mind, line managers have the responsibility of ensuring they have structures that involve subordinates in decision making and communicating the results of the decisions with time. Any challenge that comes along should be discussed and solution sort for the same. as a manager, line managers should be given some float to assist them arrange some social activities like team building with the aim of thanking subordinates and involving them when forging the way forward for the organization (Swanson, 2002). enhance learning and training in the organization at micro-level Business processes are changing fast, for competitiveness and high competition, organizations need to have employees who are dedicated, experienced, and well versed with the cha nges in their industry. Line managers’ act as coaches, trainers, and mentors in their departments; the extended role of line managers means they need to be knowledgeable of what changes are taking place in their industry as well as how to handle the situation. When training, mentorship, and coaching is well embraced, leaders learn the weak areas of their subordinates and make such efforts that will assist them improve in the said area. Line managers have the role of establishing the training needs in an employees and enacting such measures that enhance training by the subordinates; by so doing the line manager is assisting human resources and top managers enhance performance and productivity in the company. training can be done by internal parties who are experienced in a certain area or can involve third parties like experts, gurus, and professionals in particular areas of interest. line managers in recruitments, promotions, demotions, and performance appraisals When makin g decision on the employee to deploy, human resources managers should consult line managers who advise them on the right candidate to deploy in terms of education, experience, age and gender. It is through recruitment that an organization is able to get the right caliber of employees who can handle the business situation of the company effectively. In the event that line managers fail to offer such quality advice, they are likely to mislead the company and get employees who are inefficient, inexperienced and who have little input to give to the company (Pause, 2009). When the right candidates have been selected for a particular position, line managers have the role of orienting them to the company systems and organizational culture. With the move to include them in organizational culture, the companies need to have a positive culture that will enhance production. Positive organizational culture involves having structures that facilitate the development of favorable working condition s and informed decision making procedures. After recruitments, line managers should be actively be involved when appraising employees, the appraisal model should be a balance score board system as it assists the management know the exact strength of its human capital and make decisions on the kind of interventions they can make to facilitate an orchestrate team. When appraising line managers should give their recommendations on what they think is fit for the company and the employees at large. the appraisal method adopted by a particular company can break employees or build them, in the event they are appraised by a person they are sure understands their issues, they are likely to give some personal business related information that can be of much benefit when making decisions. Sometimes differences occur between the appraisal gotten by an employee and what the employee think its right for him or her, in such cases, the employer has the right to determine the right approach not to d iscourage or de-motivate the employee. In most cases, appraisal comes with an appreciation or an acknowledgement to the staff; the right performance appraisal is thus important as it will assist the company give the right appreciation to the right person for the good of the company. Line managers play a direct role when choosing the kind of employees that have to be deployed in their organization; they need to advice the management on the right candidate and enact such policies that will see them get the employees on board. The growth of a candidate in an organization is determined by line managers thus they need to be fair and just to their subordinates. When the right employees have been deployed, chances of under-performance will be reduced; there will be structures that will enhance staff skills development for the benefit of the company. Management gurus have suggested that one of the best methods to ensure high productivity in an organization is to have the right number and qu ality of employees at all sections (McGoldrick, Stewart and Watson, 2001). line managers and fulfillment of psychological contracts One area that many organizations have ignored is the appreciation that they have engaged in some psychological contracts with their employees; they are affected by the psychological and emotional well-beings of their human capital. Human beings have different attitude, potential, emotional intelligence, and perceptions; the differences need to be professionally managed as it affects the performance of employees. effective line managers ensures that the psychological contracts of their employees have been fulfilled; in the book, â€Å"Organizational Behavior† by, MeShane, Olekalns, and Travaglione, the writers are of the observation that for a highly motivated staff, managers should look into their psychological, emotional, and intellectual well-being; this looks into the social aspects of employees and assists keeping them at peace with the sys tem. The advantage that line managers have is that human behavior can be predicted as well as molded; the most important thing is to know the right intervention to make to facilitate positive behavior reinforcements. line managers assisted by policies enacted by human resources management should enact policies that will facilitate the growth of positive behavior in their organization; the right method create an environment that enables a favorable working condition where employees feel their emotional and psychological needs are respected (Legge, 2004). In managers in top management decision making and advising their subordinates When making corporate goals and decisions, line managers have the role of participating in the decision making and making sure that the right decisions have been made. When in top management meetings, line managers should understand that they are representing a certain section so any decision that is likely to affect the section negatively should not be mad e. In this case, the line manager should understand that he is a link between the top management and subordinates staffs thus should keep a top gear approach which looks into issues from all sides. Underperformance may result from decisions that are not attainable; this means that it might be optimism on the part of the management as they might not understand what is actually happening on the ground. Line managers should be up to the challenge where they advise on the attainable targets as well as advice on what should be done to make the attainment of the goals even easier. For instance they might recommend the adoption of a particular technology, buying of machinery or any other business action that will facilitate the attainment of corporate goals and objective. It adds no value for line managers sit in top management positions without offering insight details that can assist in making the right attainable targets for their team. Despite this, the attainment should be justified a nd one that will ensure that the talents, capabilities, and skills in the team have been utilized effectively (MeShane, Olekalns and Travaglione, 2020). Conclusion Line managers have the role of managing micro-teams within an organization; they are team leaders mandated with the task of enacting policies that fit their organization model. The role of line managers in managing underperformance among staffs is facilitated by their leadership skills; in the event they have effective management skills, they are likely to improve their staffs skills and expertise. To manage underperformance line managers should work with top management and subordinates to determine their organizations strengths and weakness. With an understanding of their organizations strengths and weaknesses, line managers should actively be involved in decision making to ensure their team’s interests has been considered. Some of the management practices that the managers need to take include talent management, skills development, psychological contracts fulfillment, and performance appraisals. References Armstrong, M., 2006. A Handbook of Human Resource Management Practice. New York: Kogan Page. Bandt, A. and Haines, S., 2002. Successful Strategic Human Resource Planning. San-Diego: Systems Thinking Press. Beardwell, J. and Claydon, T. ,2010. Human Resource Management A Contemporary Approach.New Jersey: Prentice Hall. John, B.P., 2004. Organizational Behavior, from theory to Practice. New York: Wiley. Legge, K., 2004. Human Resource Management: Rhetorics and Realities (Anniversary ed.). Basingstoke: Palgrave Macmillan. McGoldrick, J., Stewart J., Watson, S.,2001. Theorizing Human Resource Development. Human Resource Development International, 4(3), 287-290 MeShane, S. Olekalns, M. and Travaglione, T., 2020. Organisational Behaviour on the Pacific Rim Focus. Sydney: McGraw Hill Irwin. Paauwe, J., 2009. HRM and Performance: Achievement, Methodological Issues and Prospects. Journal of Manag ement Studies, 46 (1), 123 Swanson, R. A., 2002. Human resource development and its underlying theory. Human Resource Development International, 4(3) 287-290. This report on The role of the line manager in managing under-performance was written and submitted by user Moises R. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on What Is Philosophy,my View

â€Å"What is Philosophy?† -My View- This semester I have learned that philosophy is many things to many people. From a means of influencing thought and behavior, to a looking glass into the soul, philosophy is a discipline of critical thinking, human interaction, and speculation. Philosophers attempt to answer age old human questions such as, â€Å"Where did we come from?† and â€Å"Where are we going?† However, a thinking mankind yearns for more than just history explained and reliable predictions of future, we want to know what makes a â€Å"good† life, what is beauty, what is justice, and how might we live our lives in a most satisfying way. And since the answers to such questions are based in perspective, one must be willing to examine the foundations of perspective in order to reach an unbiased, true answer. This is where the field of philosophy comes in to its own. Most would agree that beauty is in the eye of the beholder, but what differentiates one eye from another? Simply put, we see things as we know them to be, whether we just think we know them innately, as the young man Socrates met outside the courthouse knew piety, or we have devoted considerable thought to, such as Descartes’ â€Å"I think, therefore I am.† philosophy helps us to legitimize the knowing of all things, and by knowing all things we know the one thing we have true power over, our way of life. Our way of life always seems to come down to the decisions we make, and the decisions we make always seem to come down to our perspective. Where do we get our perspectives? Our perspectives are our philosophy, we have learned experiences that shape our outlook, and in turn how we look at and deal with life itself. The eyes we behold with can only see things we focus on, how and why we focus on things is the fod der for the ! philosopher’s cannon. This semester we have studied many different philosophers, with as many different philosophies, but one common th... Free Essays on What Is Philosophy,my View Free Essays on What Is Philosophy,my View â€Å"What is Philosophy?† -My View- This semester I have learned that philosophy is many things to many people. From a means of influencing thought and behavior, to a looking glass into the soul, philosophy is a discipline of critical thinking, human interaction, and speculation. Philosophers attempt to answer age old human questions such as, â€Å"Where did we come from?† and â€Å"Where are we going?† However, a thinking mankind yearns for more than just history explained and reliable predictions of future, we want to know what makes a â€Å"good† life, what is beauty, what is justice, and how might we live our lives in a most satisfying way. And since the answers to such questions are based in perspective, one must be willing to examine the foundations of perspective in order to reach an unbiased, true answer. This is where the field of philosophy comes in to its own. Most would agree that beauty is in the eye of the beholder, but what differentiates one eye from another? Simply put, we see things as we know them to be, whether we just think we know them innately, as the young man Socrates met outside the courthouse knew piety, or we have devoted considerable thought to, such as Descartes’ â€Å"I think, therefore I am.† philosophy helps us to legitimize the knowing of all things, and by knowing all things we know the one thing we have true power over, our way of life. Our way of life always seems to come down to the decisions we make, and the decisions we make always seem to come down to our perspective. Where do we get our perspectives? Our perspectives are our philosophy, we have learned experiences that shape our outlook, and in turn how we look at and deal with life itself. The eyes we behold with can only see things we focus on, how and why we focus on things is the fod der for the ! philosopher’s cannon. This semester we have studied many different philosophers, with as many different philosophies, but one common th...

Abiotic And Biotic Characteristics Environmental Sciences Essay

Abiotic And Biotic Characteristics Environmental Sciences Essay San Francisco Bay has maintained a magnificent body of water and use to sustain the economy of Western United States and San Francisco Estuary in Bay in is of great importance because through this a large number of water draining becomes possible. It’s Estuary from where fresh water meets to sea water. There are many pollutants that we face in our daily life e.g. dirt, sediments, oil, grease, fertilizes pesticides chemicals etc. the water running from the land carrying these pollutants to underground and ultimately this reach to the Estuary of san Francisco. These pollutants when reach in river and sea water can pollute the whole water and prove harmful for aquatic life as it can be cause harm for wetland creatures like fish, and can prove very dangerous for other habitats of water. It can destroy the aquatic system and can be major threats for the living organism living under water. As San Francisco Estuary considered as a very important region and has much economic importan ce so for prevention of pollution and keep safe this region from other different factors restoration and conservation is used. Abiotic and biotic characteristics of the San Francisco Estuary Many of environmental factors affect the abiotic and biotic characteristics of the San Francisco Estuary these include both abiotic and biotic characteristics. These factors effects the life in Estuary in great extends. Non-living factors are called abiotic factors which include concentration of oxygen and nutrients, salinity of water and amount of sunshine. As these factors have the major impact on the life in estuary. All living factors that affect the estuary are called biotic factors. That includes producers’ consumers and predators as producers are of basic importance for consumers. Consumers rely on producers and predators rely on consumers. So these are depend on one another to maintain the balance of estuary, Population growth in the San Francisco Bay area affected the estuary Inc reasing trend of population in San Francisco Bay area affected the estuary as increasing trend of population cause a rush in urban as well as on village areas. More the people are using the recourses more the waste is creating and much use of water and water waste from its use create pollution as much of the polluted water is drained through the underground ways to Estuary that is a great threat for the marine life. More over in recent years 40,000 metric tons of pollutants enter the Bay annually from agriculture and urban runoff. Rivers, atmospheric fallout, municipal sewage treatment plants, industrial facilities, natural and artificial erosion, illegal clearance, dredging and dredged material disposal, marine vessel discharges, accidental spills, and landfill seepage are also causing problems as well. (1) Habitat fracture in the San Francisco Estuary been increased by human behavior Estuaries is of great importance for us as these are used for food, trade and for shelter and in t his case Sans Francisco Bay has great importance as it is used as harbor for many ships of this regions. There are large number of plants and animals found in Estuaries and the most of population of San Francisco Bay depend on these marine lives for their food. But due to the pollution spreading by increase in population cause harm to these plants and animals. This pollution can cause damage to the lives of these plants and animals found in estuaries.

Cultural Timepiece Essay Example | Topics and Well Written Essays - 1750 words

Cultural Timepiece - Essay Example form and before the invention of the industrial clock Does traditional culture not reflect modern culture in earlier form, thus, to conclude that our conceptions of time are motivated by similar conditions For quite a period since the study of time began, it was emphasized by convention that modern and traditional societies perceive time in contrasts. Anthropologists suggested, more in favor of modern time, that traditional time is "cyclical rather than linear, qualitative rather than quantitative, reversible rather than irreversible, encapsulated in tradition rather than constituting the motor of history, organized by routine and practical tasks rather than by the clock, oriented to stability rather than change, geared to natural rather than calendrical rhythms, and reckoned ecologically rather than by an abstract scale" (Adam 1994, 504). With similar theories on traditional time, Whorf singled out the Hopi concept of time and suggested that its distinct difference from the Western concept was of time perceived as not being made up of discrete instances that follow each other but is characterized by a cumulative getting later (1956, 151). And likened to Whorf's analysis, Evans-Pritchard proposed that the movement of their time must be recognized as an illusion, unlike Western time which passes and progresses, because the tribal time structure stays constant, meaning that their perception of time is no more than the movement of persons through the structure. He further propose that the span of their tradition is limited compared to modern Timepiece 3 time, and that in their myth, the events do not have relative succession (1940, 107-8). These notions has provided us with an impression that the time of traditional societies were found by a radically obscure consciousness driven by primitive conditions. Somehow these model theories would, it seems, have us drift farther away instead of closer to understanding other cultures through their behavior towards time, and in a way convince us that our evolutionary relationship with these societies is incomprehensible. Moreover, if we are to consider these analyses as unanimously true and ideal, our alienation would be fueled by an assumption that these other people are actually molded with an alien makeup by some source alien from our world. And by the same exaggeration have us wonder whether our own civilized consciousness was in fact innate and there was never any need for it to have to grow out of evolution. Closer to home, Ingold presented a different set of dichotomies which is more in regard to industrialism and the household. He contrasted perspectives such that there is free time and clock time as opposed to all time is task-oriented; that there is work and leisure against the notion that all life consists of tasks; that there is creative art and the

The Effect of performance appraisal policies on the Level of the Thesis Proposal

The Effect of performance appraisal policies on the Level of the Employees Engagement in Hail University- Saudi Arabia (Women Branch) - Thesis Proposal Example independent variables in affecting mediating variables of peer pressure is investigated and this is then weighed against the outcome of dependent variables pertaining to employee engagement levels.After postulating the problem statement and indicating the purpose of the research, the research questions of the study are then posited. This is followed by the framework of the research and a discussion of the various variables. This is followed by a research methodology section which indicates how data is to be collected. This will be by conducting a qualitative and quantitative study of employee engagement levels in Hail University, Saudi Arabia women’s branch, by collecting and reviewing both primary and secondary sources of data. Employee engagement is affected by a number of factors. Bakker and Demerouti (2008) indicate a variety of factors such as job resources, the salience of such resources and personal resources as some of such factors that affect employee engagement. The importance of employee engagement is underscored by the associated benefits of this engagement. Such benefits include improved performance and a willingness on the part of the employee to go the extra mileBakker and Demerouti (2008). Other surveys have found such employee engagement to be positively related in-role performance. These are just some of the benefits that are expected when employees are engaged in their work. One of the many factors that can be expected to affect employee engagement levels is performance appraisal policies of an organization. This is because performance appraisal policies are policies, and like any other policy; they are bound to affect the relationship that exists between the employee and the organization. Performance appraisal is usually targeted at assessing employees’ productivity and determining whether they are working in accordance to the company’s goals and objectives. Moreover, such appraisal is then used to determine appropriate rewards and/or

The Dome of the Cathedral, Florence Essay Example for Free

The Dome of the Cathedral, Florence Essay The Cathedral was designed and built in between 1377-1466 by the architect and visionary Fillipo Brunelleschi and numerous others. However parts of the building appear to date back to the 11th century, by a sculptor Arnolfo di Cambio (Farfan, 2001). The cathedral itself is located north of the Piazza del la Signoria and towers over the city. Initially there had been a great deal of competition with regards to who would be granted the contract of building the dome (also known as the Santa Maria del Fiore), but Brunelleschi used the innovative idea of constructing the dome support structure without a wooden center (Farfan, 2001). In 1420, Brunelleschi was granted the contract that involved the inner support being constructed from brick alone (Farfan, 2001). The dome consists of a complicated geometrical design, with an octagonal drum that with several empty shells within to lighten up the interior of the structure, this Brunelleschi called the ‘oculus’ (the eye). Brick ribs crisscross the interior but do not serve as a support for the building. The springing put of the dome is approximately 177 feet above ground level. From the base of the drum to the top of the dome is around 108 feet, showing the massive volume of the building as a whole. The radius across the outer edges of the octagonal drum measures 176 feet. An estimated amount of bricks used is in excess of 4 million (Farfan, 2001). The octagonal domes inside the cathedral were completed in succession of one another in order to create a stable support. The process is complex and dependent of precision timing and measurement. Bricks were laid using the ‘herringbone’ method, being laid on sloping beds in a ring like fashion, the spirals are closed with protruding bricks laid lengths ways instead of breadth. The cones within the spiral are divided into 5 equal geometric points in order to locate the ‘pointed-fifth curvature’. The axis of the inverted dome corresponds directly with the domes outer structure. The slack line corresponds with the bricks beds resting on the inverted cone surface. As work commenced the domes vertex shifts upwards (Farfan, 2001). The completed dome is supported by 3 half domes on the exterior of the structure. The ‘quinta acuto’ (eight corner ribs), the method of the radius divided into four-fifths of the maximum crossing span, is visible in even the half domes (Salvadori, 1980). Sandstone bricks were used within an iron reinforcement, prevent the collapse if the dome under pressure from its parallels (Salvadori, 1980). This was the largest dome built without wooden centering. This was the first instance that Doric, Ionic and Corinthian orders were used in architecture since the ancient times. Constructed out of sandstone and iron reinforcements, Brunelleschi designed tiles for the surface of the dome that would be easy to maintain and resist the elements (Salvadori, 1980). The outer facades are constructed with visible cantilevered arches, presenting themselves as alcoves facing onto the street below. Atop the Dome is Brunelleschi’s famous lantern which is hollow marble. The ornately decorated exterior is what can be described as truly Renaissance grace, elegantly yet elaborately consisting of numerous alcoves, facades and frescoes. The main facade is pink and green. The interior has stained glass windows in order to allow as much light in as possible and the paving entering the dome is marble. The interior also has frescoes of The Last Judgement, by artists Giorgio Vasari and Frederico Zuccari. The interior is extremely vast with extraordinarily high ceilings and is extremely well lit. The oculus sheds a direct beam into the middle of the building. The Duomo itself fits in with the Renaissance architecture surrounding it, including The Baptistery designed by rival Ghiberti, whose equally Gothic sculpture and is equaled if not surpassed by Brunelleschi’s ornate facade. All machinery and hoists used in the building of the dome have been removed, however numerous modern students of architecture have rebuilt models using versions of the machinery that would have been utilized, as well as making bricks in the same way as Brunelleschi would have done. Because of the openness of the structures interior, it is easy to move around in and facilitates vast numbers of people at one time. It is also constructed so that most of the inner quadrant can be viewed from the center of the building. Brunelleschi initiated the idea of linear perspective, with all points converging to a centralized point, this is evident in his construction of the dome particularly. This was also the beginning of the humanism approach, focused on the sensibilities of people. This meant that the building itself had to be as user friendly as possible while still being an aesthetic asset to the city. The idea of perspective for Brunelleschi was the most important aspect of humanism, drawing from the postulate that art is how the person views their world. Therefore the artistry of the dome had to by some standards be appropriate to the period, social climate and what the people of the city were expecting (see footnote 2). As a result, much of the richness associated with renaissance art is visible in the construction of the dome, but it remains relatively unobtrusive, its colors being predominantly bronzes and burnt browns. The interior flagged marble floor has alternating pieces of dark ruddy brown and cream, making at more aristocratic than religious. This lends itself heavily on the idea that the initial purpose of the dome was not religious, but more a centerpiece around which the city could be arranged. It has the ‘landmark quality’ that associates it with other countries and cities almost via its competitiveness. The entrance to the dome, through Giotto’s bell tower, which was completed only after the death of Brunelleschi. Three doors mark the entrance and exits of the dome. The main door is called the Almond door due to its elliptical shape. It has a painting of The Assumption of Our Lady Into Heaven, by the painter Nanni Bianco. Rich renaissance colors mark this painting as a distinct aspect of renaissance culture. High up on the side portals of the main painting are two small statues of the prophets by sculptor Donatello. There is also a mosaic in the lunette of the portal door, by the artists Domenico and Davide Ghirlandiao. Due to the three small domes supporting the dome itself, entrances and exits are through these portals, meaning that one can basically enter and proceed through the opposite entrance if necessary. The Dome of Florence Cathedral could basically be described as a landmark that does not intrude on other buildings within the Florentine setting, instead it serves as a central point in the city and has become a tourist attraction over the years. For students, the remarkable invention of stone supported domes has also become a topic of discussion. Previously having used wooden support scaffolds, the stone version may have been costly and time consuming but it gave the opportunity to build stronger and larger constructions. IT has been used over centuries as a gathering place for local meetings and also to house the some of the nost beautiful renaissance artworks of time. It is possible that Brunelleschi’s ideas about light and space influenced more modern architects such as Lloyd Wright, whose ideology was to allow as much natural light as possible into the building. The colors of the interior of the dome allow this natural light emanating from the oculus to be expanded and rather than giving the cold internal feel such as some of the older basilica’s would, the dome gives off an intensely warm energy. This was certainly an invention that changed the face of architecture and has long held it position in the history of the art. Sources: â€Å"Dome: Almond Door†. 2008. FirenzeViva. com. Accessed: 10 February 2008. (http://www. firenzeviva. com/duomo-firenze/duomo_almond_door. htm) Farfan, Maria. 2001. â€Å"Dome Structures: Santa Maria Del Fiore (Florence). † McGill University, Philosophy of Structures. Accessed 10 February 2008). http://www. arch. mcgill. ca/prof/sijpkes/arch374/winter2001/sfarfa/ensayo1. htm Salvadori, Mario. 1980. â€Å"Florence Cathedral – Dome†. Architecture Around The World. Accessed: 10 February 2008. http://www4. bfn. org/bah/a/virtual/italy/flor/cath/dome. html â€Å"The Early Renaissance in Florence† (date unknown). NGA. Accessed: 10 February 2008. http://www. nga. gov/collection/pdf/gg04en. pdf

The American :: essays research papers

At night I toss and turn watching my mind’s replay of people jumping out of the WTC, a hundred stories up. I hold back tears at every US flag flying at half-mast, at every sign of solidarity. I struggle to talk, to smile, to hope. I’m explosive. My fury is the rumbling building; my heart pumps jet fuel. My mind burns and tears at the walls of reality, and my world crumbles. All that is left is a bent and smoldering fury and not a soul upon which to direct it.   Ã‚  Ã‚  Ã‚  Ã‚  War. Our flag waves war. Red, war. White, war. Blue, war. I see war in our faces. I hear war in our voices. It parades down streets, it titles our resolve: New War. I have heard citizens call for war, my father demand war, my country declare war. My humanity screams war! And then falters without a guilty people, without a guilty country, without a guilty religion upon which to wage it.   Ã‚  Ã‚  Ã‚  Ã‚  Yet I struggle to find an enemy; we all struggle to find an enemy to rise against and crumble. I want to destroy their cause, their existence. I want to rage. But I am left unaided to commune with my country, the world -- humanity. We weep amidst rubble and smoke, death and fear. We weep at the tragedy; we weep without justice.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Do we strike? Bomb Afghanistan, bomb the Taliban, bomb countries that may have transgressed against us? There is our war! Do we not have the greatest power in the world? Our might is legendary. Our power, beyond challenge. Why should we entertain repose, even for a moment? Let us strike first and then consider!   Ã‚  Ã‚  Ã‚  Ã‚  Why find the Terrorist who wielded destruction on America? Are they all not to blame? Why wait? We know who they are; we know where they are. So, let us bring the mighty hand of America upon their doubtful heads and shatter them into a thousand pieces like so much sand in the wind.   Ã‚  Ã‚  Ã‚  Ã‚  But is that not what we should fear? From one hateful group, we spawn a thousand. In one death a thousand stand furious, determined. Will not their violence reap violence a thousand fold? And thus we will be forced to fight them all, tens of thousands, and one by one a thousand born.   Ã‚  Ã‚  Ã‚  Ã‚  And should we believe that a single man could do so much? As if terrorism sprouted from a single soul whose removal would allow tranquility’s return?

An Analysis of Kfc’s Marketing Mix

| | | | | | AN ANALYSIS OF KFCs MARKETING MIX MEMORANDUM OF TRANSMITTAL DATE:September 6, 2011 SUBJECT:AN ANALYSIS OF MARKETING MIX OF KFC Here is the report you requested on the marketing mix of KFC with special emphasis on the youth. The study included both primary and secondary research. The primary study focused on the students of GIM. From our analysis we conclude that no particular competitive strategy is guaranteed to achieve success at all times. The â€Å"four P’s† of marketing (product, price, place and promotion) provide a good starting point for consideration of the requirements of strategy implementation in the marketing function.The mix of these marketing elements should be appropriate and the plans for each of the elements should also be appropriate. Promotion is more than advertising. The location, size and nature of markets which the business strategy defines will guide promotion mix decisions and should indicate the content of promotional material as w ell. Pricing is a complex issue because it is related to cost, volume, tradeoffs etc. and because it is frequently used as a competitive weapon. ii TABLE OF CONTENTS MEMORANDUM OF TRANSMITTAL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ i EXECUTIVE SUMMARY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ iv AN ANALYSIS OF KFCs MARKETING MIX †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 THE KFC STORY – HOW IT ALL BEGAN†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 KFC INDIA AND MARKETING MIX OF KFC†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3RESEARCH METHOD†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. CONCLUSIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 RECOMMENDATIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 APPENDIX†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 iii EXECUTIVE SUMMARYPurposes of the report The main purpose of the report is to (1) Analyze the marketing mix of KFC and (2) perform a thorough market analysis by mainly targeting the youth through a consumer survey. The analysis incorporates â⠂¬â€œcompany analysis, competitor analysis, marketing mix analysis, corporate strategies and our recommendations. The data was collected from students in GIM and around 100 responses were collected in all. Main Marketing Strategy of KFC The main finding of the research was that there is no particular success strategy which can guarantee success of an organization.Every organization has to formulate its own strategy to be successful. The marketing strategy of McDonald’s is consumer oriented which is the reason for its success in India. Recommendations To become a more desirable employer McDonalds should aim to provide better working conditions, allow the existence of unions, and increase the number of training schemes. Also, McDonalds’ workforce has a high share of teenagers, although there is no requirement for employees to be of this age. iv AN ANALYSIS OF KFC’s MARKETING MIX1To analyze and study the marketing mix of KFC that it has used to establish its positi on in the Indian market today. The main purpose of this report is to understand the various marketing strategies applied by KFC to establish itself as a successful brand in the fast food industry. The analysis has been substantiated by collating information collected through online surveys. The report attempts to understand the positioning, segmenting and targeting methodologies used by KFC in order to acquire considerable market share.The report is significant in understanding the focus of the marketing strategies and the importance of a consumer oriented approach in the Indian scenario which is the primary reason for KFC’s success in the Indian market. The recommendations suggested by this report can be considered for improving the work environment of the various outlets. The scope of this report is limited to consumption preferences of the students in GIM. The KFC Story – How it All Began KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States.KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, 2 pork based products such as ribs and other regional fare.The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991. Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the U. S. as part of a new corporate re-branding prog ram; newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage.Additionally, Yum! continues to use the abbreviated name freely in its advertising. Born and raised in Henryville, Indiana, Sanders passed through several professions in his lifetime. Sanders first served his fried chicken in 1930 in the midst of the Great Depression at a gas station he owned in North Corbin, Kentucky. The dining area was named â€Å"Sanders Court & Cafe† and was so successful that in 1936 Kentucky Governor Ruby Laffoon granted Sanders the title of honorary Kentucky Colonel in recognition of his contribution to the state's cuisine.The following year Sanders expanded his restaurant to 142 seats, and added a motel he bought across the street. When Sanders prepared his chicken in his original restaurant in North Corbin, he prepared the chicken in an iron skillet, which took about 30 minutes to do, too long for a restaurant operation. In 1939, Sanders altered the cooking process for his fried chicken to use a pressure fryer, resulting in a greatly reduced cooking time comparable to that of deep frying. In 1940 Sanders devised what came to be known as his Original Recipe.The Sanders Court & Cafe generally served travelers, often those headed to Florida, so when the route planned in the 1950s for what would become Interstate 75 bypassed Corbin, he sold his properties and traveled the U. S. to sell his chicken to restaurant owners. The first to take him up on the offer was Pete Harman in South Salt Lake, Utah; together, they opened the first â€Å"Kentucky Fried Chicken† outlet in 1952. By the early 1960s, Kentucky Fried Chicken was sold in over 600 franchised outlets in both the United States and Canada. One of the longest-lived franchisees of the older Col.Sanders' chicken concept, as opposed to the KFC chain, was the Kenny Kings chain. The company owned many Northern Ohio diner-style restaurants, the last of which closed in 2004. 3 KFC India KFC is the world’s No. 1 Chicken QSR and has industry leading stature across many countries like UK, Australia, South Africa, China, USA, Malaysia and many more. KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A;W and Long John Silver. Renowned worldwide for its finger licking good food, KFC offers its signature products in India too!KFC has introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Its signature dishes include the â€Å"crispy outside, juicy inside† Hot and Crispy Chicken, flavorful and juicy Original Recipe chicken, the spicy, juicy ; crunchy Zinger Burger, Toasted Twister, Chicken Bucket and a host of beverages and desserts. For the vegetarians in India, KFC also has great tasting vegetarian offerings that include the Veggie Burger, Veggie Snacker and Veg R ice meals.In India, KFC is growing rapidly and today has presence in 11 cities with close to 50 restaurants. 4 Marketing Mix of KFC – 4Ps of marketing Product Streetwise: Veg Snacker, Chicken Snacker, Snack Box, Rizo Rice, Rizo Gravy, Mini Krusher Snacks: Popcorn Chicken, Hit Wings, Boneless chicken strips Veggie Selection : Veg Snacker, Veg Zinger, Veg Strip with Salsa Toasted Wraps Burger: Veg Zinger, Chicken Zinger, Tower Zinger Box Meal Chicken Delight : Fiery Grilled, Hot and Crispy, Original Recipe Bucket Chicken Signature sides: Corn on the cob,  Coleslaw, FriesKrusher: Frappe, Iced Mochaccino, Iced Kappucino Desserts: Soft wirl, Choamor, Brownie Sundae Price KFC follows both optional  pricing  and mixed  bundling  pricing. A consumer can buy dishes from the basic menu and go for add-ons (Optional pricing) and there are combo offers which comprise a mix of items. The pricing of products ranges approximately from 25 Rs. to ~675 Rs. KFC has variety of options i n each category, For e. g. : In Bucket, there are menus with 8pcs, 12pcs and also 12pcs variety bucket(Hot ; Crispy Original Recipe and Chicken Strips). PlaceKFC initially opened its outlets in metros and Tier I cities, now it has gradually moved to Tier II cities where the buying power is one the rise due to rapid urbanization. KFC has its outlets in all major cities and has overtaken Pizza Hut in Quick service restaurants. By the year 2015, KFC is expected to have 500 outlets in India. Promotion KFC does promotional activities by offering add-ons to the existing menu, gift coupons, T-shirts, Kids meal etc. KFC promotes its products through LCD displays kept inside its outlets which promotes their products and kindles desires among consumer.India being the country with largest youth population has favored the growth of KFC and it has become the fastest growing fast food chain in India pushing aside McDonalds’ and Pizza Hut. 5 Competitors Analysis KFC has been a leading fast- food outlet in the country. But it has a lot of competition and these are eating away into its market share. It has its traditional rivals like McDonald’s, Dominos, Pizza Hut and the firm encounters local challenges like Burger King, Smoking Joes. Burger King competes on the fact they serve jumbo burgers at a very competitive price and also use an approach to serve burgers quickly.In the current scenario with such competition only convenient and fast service is not sufficient to differentiate the firm. And for this differentiation a need to enrich the overall experience is required. This is done by providing the customers a holistic experience at the outlets. The outlets are no more only mere eating joints but are a place for recreation and are an important destination for family dinners. To stay in the competition it is essential to continuously keep reviving your product and its lifecycle. This should be done keeping in mind the customer requirements and the changing trends .The new Krushers which have been introduced in four different flavors is a technique to increase their product reach and thus customer satisfaction. 6 Research Methodology Objective of the research The main purpose of the report is to (1) Analyze the marketing mix of KFC and (2) perform a thorough market analysis by mainly targeting the youth through a consumer survey. Scope of the study The scope of the study is limited solely to about 100 students of GIM selected as a sample for the purpose of research. This may hence not be a total reflection of the whole population of KFC’s consumers. Sources of data Primary sources: The primary data was collected through questionnaires. They were filled using the scheduled method of data collection by the researcher. * Secondary sources: The secondary sources like the internet were used for collecting information regarding the sample and were also used for analysis. Limitations of the research The limitations of the research were as fol lows: 1) Lack of proper experience on the part of the researcher in conducting such studies in the past. 2) The time period for carrying out the research was short as a result of which many facts have been left unexplored. ) The area for study which is quite a large area to judge out the consumer preferences 4) Only 100 respondents have been chosen which is a small number to represent the whole of the population. 5) While collection of the data many consumers were unwilling to fill the questionnaire. 7 Survey Questionnaire Q. Which city do you belong to? * Kolkata – 10% * New Delhi – 20% * Pune – 15% * Mumbai – 18% * Others – 37% 8 Q. Which is your beloved KFC product? * Zinger Burger – 32% * Chicken Strips – 11% * Chicken Wings – 15% * Krusher – 18% * KFC original Recipe chicken – 24 %Q. Concerns faced at KFC Outlet? 9 * Long Queues – 19% * Congestion – 10% * Delay in service – 11% * No probl em – 28% * Others – 32% 10 Q. Is the range offered at KFC adequate? * Yes – 21% * No – 42% * Satisfactory – 37% 11 Q. Suggestions for Improvement? * Delivery on time – 17% * Product variety – 11% * Capaciousness – 28% * Prices – 12% * Offers and discount – 14% * Others – 18% Q. What is the first thing that comes to your mind when you think about KFC? 12 * Burger – 29% * Service – 5% * Value for money – 11% * Special KFC Chicken – 44% * Others – 11%Conclusion 13 * The competitive strategy be varied according to the dynamic customer demands and there is no guaranteed formula to achieve success at all times. * Various internal and external factors affect the risk attitudes of the industry. Thus the â€Å"four P’s† of marketing (product, price, place and promotion) provide a good starting point for consideration of the requirements of strategy implementation in t he marketing function. * A great deal of research is required to arrive at the right mix of these marketing elements. Market research forms the basis of marketing decisions catering to consumer needs and appropriate marketing are designed to meet those needs. The distribution system brings the product or service to the place where in can best fill customer needs. * The distribution channels can make a lot of difference between success and failure of a new product. Integration of distributors, wholesalers and retailers is extremely important. * Promotion and advertising form the core of marketing. The location, size and nature of markets is defined by the business strategy and that also guides the promotion mix as well as content of promotional material. 4 Recommendations * Menu diversification to accommodate more healthy foods could be regarded as necessary in the future. * Better working conditions and training schemes to ensure higher employee productivity. * The environmental pol icies need to be communicated to the public at large. * The key to KFC’s success will be a continuation of their product consistency, better location choices and improved retail business model execution, particularly with regard to the training of employees. * Also, they should work on the capacity of their joints. 15 References Bibliography KFC – Yum! Brands – Defining Global Company that Feeds the World. n. d. ). Retrieved from KFC – Yum! Brands – Defining Global Company that Feeds the World: www. yum. com/brands/kfc. asp Welcome to KFC. com. (n. d. ). Retrieved from Welcome to KFC. com: www. kfc. com Wikipedia. (n. d. ). Retrieved from Wikipedia: en. wikipedia. org/wiki/KFC http://www. kaizencoaching. com. au/articles/basics_marketing_PLC. htm. (n. d. ). Kotler, P. , Jha, M. , Lane, K. , ; Koshi, A. (2009). Marketing Management. Pearson Education. 14 Appendix Exhibits 1. KFC Menu in India SAMPLE QUESTIONAIRE: The online survey questionnaire can be viewed at the below mentioned link

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How can Human Resources protect an organization from the risks and liabilities associated with HR Technology and Digital Communications - Essay Example Human resource management is a company’s first contact point with its employees because it is the arm of the company that recruits and as such it is in a good position to train them on how to use its technology and digital communications responsibly. User training is important in protecting organizations from the risks and liabilities associated with human resource management technology and digital communications because many of these risks arise from their inappropriate use (Baldwin, 2010). The human resource department should train employees on the organization’s acceptable-use policy for its digital machines and software applications. Important areas that this training can touch on include proper use of the email system, password administration guidelines, login requirements and desktop security. Some of the training activities that can help protect against risks and liabilities associated with human resource management technology and digital communications can include sensitizing employees about policy changes, in-person seminars and web-based courses. Requiring employees to sign a security awareness agreement at the end of every training session enhances employees’ adherence to policies on human resource technology and digital communications security policies (Kerr et. al., 2011). The human resource department should adopt mechanism that can help detect user violations of responsible and acceptable use of human resource technology and digital communications which can bring risks and predispose the organization to liabilities. Timely detection of such violations enables timely mitigation of risks and the management of the things that damage a company’s reputation and brand. The human resource department should require auditors to assess for the effectiveness and adequacy of IT security policies and procedures to protect against risks and

The origins of jazz Essay Example | Topics and Well Written Essays - 500 words

The origins of jazz - Essay Example Where did it begin? What makes it distinct as a musical style? Most people equate jazz with the early to mid 20th century. However, many music historians today believe that the earliest seeds were planted in the United States as far back as 1819, when African-American slaves were performing public African tribal dances and playing string and percussion instruments, the sounds of which would be hinted at later in the jazz music to come.(Gioia 1) That said, it validates the ideals that jazz has strong and deep connections to African sounds and musical influence that contribute incredibly to the art form known as â€Å"jazz.† Historically, the â€Å"Original Dixieland Jass Band,† is credited with the first â€Å"jazz† recording intended for distribution. However, many experts believe that the band was a â€Å"copycat† group and not one of the true â€Å"pioneers† of the jazz genre; but the recordings popularity gave the music exposure all over the country.(Parker) The jazz that the public is most familiar with wa s that which was born and cultivated in New Orleans, Louisiana, when great performers, like King Oliver, a cornet player, began entertaining in the early 1900s. The sound was, also, gaining even greater exposure and popularity because many jazz bands traveled as the onboard entertainment on passenger river-boats. By the 1920’s jazz began evolving towards the big band formats, which allowed for different influences from blues, ragtime, African American spirituals, and European music.(Parker) In the 1930s and 1940s the jazz epicenter had become New York City, particularly the clubs of Harlem being the most popular. Jazz as a musical movement was born in the south, then grew and evolved as it migrated to the east, and has maintained itself as one of the most beloved musical forms across the country and throughout the world. Musically, many historians explain that there are specific elements that are expressed that are unique to jazz music. The

The topic can be proposed by the writer Assignment - 5

The topic can be proposed by the writer - Assignment Example Teenagers and young adults indulge in poor eating habits that have adverse long-term effects on healthy living. I believe that I am solely responsible for my lifestyle habits. I take responsibility for taking care of my health by embracing a healthy living. I tend to implement such a change by exercising and eating healthy foods. Whetten and Cameron, (2011), convincingly argue that the first step for ensuring a successful implementation process is to establish a climate of positivity. It begins with acceptance. I aim to build on the thought that I will overcome poor lifestyle habits through dedicating most of my free time towards body fitness and healthy living. After establishing a climate of positivity, I will assess myself to ensure that I will honor all the steps towards realizing the change. The primary aspect of creating readiness is to benchmark best practices. Among the best practices to be implemented will be; Additionally, I will institute symbolic events that will signify the initiation of the implementation process. Such events will include visiting a fitness expert and a nutritionist to know more about body fitness and healthy eating habits respectively. Creating readiness will also involve creating a new language that will identify me as part of the individuals embracing healthy living standards. At this step, I will ensure that I have a mentor to inspire me through the entire process. This may involve having someone to look up to, to serve as a benchmark for my success. Effective management of a healthy living standard would involve visualizing the whole process and attaching the end result to the positive change. For example, I appreciate that healthy living is attributable to embracing good eating habits and body fitness. Actions speak louder than words. Therefore, commitment is necessary to ensure that the implementation of the change is tied